Showing posts with label Sales. Show all posts
Showing posts with label Sales. Show all posts

Monday, January 3, 2011

A Break In The Code

I've been watching the news about Da Vinci's "Mona Lisa," where some are speculating that there are codes embedded in the painting and that, due to these hidden clues, there is a secret waiting to be divulged!

In her eyes, they see letters and numbers; elsewhere in the painting, other letters and numbers.  Given the never-ending questions about the famous "non-smile" in this painting, questions about "who this really is," and the recent works of Dan Brown, including "The Da Vinci Code," "The Lost Symbol," and others, it's no surprise that people are still trying to figure out what important secret Da Vinci was hiding or what message he intended to leave us.

If you're not familiar with Dan Brown and what he puts forth about the hidden secrets, check out his website:

http://www.danbrown.com/

I should get right to the point of the matter here and let you know that I have solved the mystery of the letters and numbers, that seemingly appear within the painting, and what Da Vinci was up to with the "Mona Lisa."

However, I'll give you another glimpse of Mr. Brown's deduction processes before I proceed.  Check out this video...




Now, the answers to the eternal questions!

I did not come to this glibly...I am an artist, so I have some experience in putting forth meaning and messages on canvas, and I have listened to and heard some of the "evidence" put forth by others.

1.  It has been touted that Da Vinci toted this treasure to Tuscany and back, from the moment he started it until he finished it just before he died. 

2.  The picture has many elements of painting types...portrait, landscape, seascape, and still life.

3.  There's the "enigmatic" smile.  No fun, no emotion, straightforward.

4.  Numbers and letters, such as "D," and "L," and "7", to name a few, appear in various spots within the painting.

5.  According to records, it was never finished while Da Vinci was moving around...he didn't put the last brush stroke on it until after he couldn't travel anymore.

What does this all mean?

Simple!

Da Vinci was a traveling salesman.  "Mona Lisa" was his "sales kit."  He took it everywhere.

In order to be able to sell canvas, paints and brushes, he had to be able to show that you could use his stuff to paint any kind of picture!  Portrait?  No prob.  Seascape, landscape, still life?  Go ahead, knock yourself out...do them all at once!

He couldn't paint someone smiling or laughing.  This was business.  People like to know they're spending their money on serious objects that they, in turn, can use to make money.

The numbers and letters? His "cheat sheet!"  While he's showing what the  stuff can do, people ask questions...what color did you use, what size brush, what kind of canvas?

Luigi asks, "Leo, che spazzolla (brush)?  Che colori (color)?"

Leonardo sees "V" and "7" that he wrote into the painting..."Verde" (green), he responds..."Spazzolla numero 7."  It's like  PowerPoint!

And it was something he painted on as he showed his wares.  As he traveled the cities and towns, carrying it about, he would paint on it showing people how his supplies would be the best for them.

When did he finish it?  When he didn't need to use it for sales promotions anymore.  In fact, one day after he retired, while having a cappuccino, he looked at it and said, "Not bad.  I could probably just paint over the numbers and letters and sell this thing...could use a few lire!"  And then he thought, "Probably some day someone will see those numbers and letters and think that I have a great secret or it's some mystic code!  That would be funny!"

And, as for the mystical triangles and squares...they sell protractors, don't they?

It's not that there aren't "things" in paintings.  A good friend of mine gave me a painting years ago.  A very nice watercolor, he handed it to me with the comments, "I hope you appreciate the fact that I broke the tip off my favorite palette knife doing this for you!"   I did.

After framing it, I looked closely one day as there appeared to be something 3D in the picture.  Right there in the painting?  The tip of his palette knife.

The painting is here, above, on the left.

The knife tip is on the right side of the painting, above the top rock on the right...the dark spot in the base of the tree/weed.  Of course, generations in the future will, no doubt, be sure that we were smuggling precious metals via artwork or setting up magnetic codes that, once all paintings with metal tips in them are lined up with magnets, would lead the world to Atlantis.  Whatever!

And, the secret in the painting that I did, below here on the right?

I was trying to paint something that I could put in the hotel gift shop that I thought someone would buy!

The other secret?  It worked...the painting was only in the shop three days. 

There are many things in paintings.  Dust, dirt, sand (see Monet), oil, water, bad chemicals, and many other things, including things we don't want to think about.

Remind me to tell you about the time I sneezed during a watercolor demonstration.

Oh, before I forget.  The biggest idea an artist puts into a piece of art?  A keen desire to sell!

Monday, December 27, 2010

Christmas Redux

It's hard enough shopping for Christmas, but as soon as the holiday is over we are bombarded with lists of things we should have waited to buy.

Evidently, there are items that are traditionally cheaper after that special day!

Then, there's a sea of sales flyers and discount promotions that come our way!

Here's one list that showed up today...nine things that are touted as a better deal after the 25th:

http://www.walletpop.com/2010/12/14/nine-things-to-buy-after-christmas/

I'm not sure how to handle this information.  We all like to save money, but the idea of giving is tied to the day of the holiday, I think.  I was brought up believing that you delivered gifts before the holiday or on the holiday, so the recipient would have them for their holiday.

But with all of this "deals" information, why would we want to buy anything before Christmas when we know that, each year, the better deals come after the celebration?

In this new recessive economy, should I have given "certificates" to my gift recipients stating that I'd be buying them something after Christmas or should I have stalled seeing them until I bought it?

These questions add another dimension to the holiday...one of shopping before and after the holiday, for the holiday!  I feel you have to buy Christmas presents in time for Christmas.  However, now that I can save some money, I may have to think about next year and put some people off.  I could schedule several "after-holiday" holiday get-togethers.

It's tough enough to get to, or plan and host, before-holiday parties and meals, then there's Christmas Eve, and then Christmas Day.  Now, post-Christmas gatherings for scheduled cost-reduced gift giving?

And what's the chance of getting those several persons you've delayed giving give gifts to together on the same day?  Some people have time off between Christmas and New Years, others don't.  Some have plans, some have to travel, and some are just plain hard to schedule.

Add the weather to all of that and we could be having Christmas every day for a month!  The extra added burden is to try to get this all done before New Years.  Did I mention trying to figure out what to do on New Years while still shopping and wrapping for Christmas, after Christmas?

This is getting too complicated!

Friends of our family, many years ago, held their large family and friends holiday on the weekend after the Feast of the Epiphany.

They celebrated what we knew as "Russian Christmas," and it was their annual holiday celebration for family and friends...a one-time, all-at-once, tradition.

Now, I think I know why this would be a good thing for me!

This celebration comes twelve days after Christmas, next on January 6, 2011.

By waiting until after the first of the year, I would have time to take in the after-Christmas sales and the beginning of the January white sales!  I could discount my holiday purchases by 70%!!!  If I could hold off decorating, I could probably even get a break on that $45.00 tree!

And, by then, no one I know has anywhere they have to be.  It's January, it's cold and dull and people are almost ready for another party!

The greatest thing?  If my guests don't come to this party, they have to wait until the next Christmas before thinking about the present thing again.  No pressure to shop for the holiday after that!  It's January...what do you expect?  Christmas presents on Valentine's Day...no way!  It's over!

I'd have another month to get to Christmas cards, I could actually relax at any and all December parties, and when asked that perennial question my answer would be, "Oh no, I don't start any shopping for Christmas until after Christmas...could I have another Hot Rum and Brandy, a double please?"

That would be swell.  Imagine, a stress reduced, one-shot holiday.

Nice thought, but I shouldn't be rambling...we're having Christmas again this week and I have some shopping, wrapping and baking to get to!